My gums hurt. My teeth weren’t in great shape. I kept spending money at the dentist, hearing the same two minutes of advice at every cleaning: floss more. I knew. I still didn’t do it.

Here’s the part nobody talks about: flossing every single night, forever, felt over the top. Not hard, exactly. Just enormous. A string, two hands, two minutes, for the rest of my life, with nobody checking in and no sign anything was working until the next uncomfortable appointment. So most nights I skipped it. Then felt a little guilty. Then skipped it again.

Turns out I’m not unusual. Oral disease affects nearly 3.7 billion people worldwide. In the US, about as many adults floss every night as skip it completely. That’s not 3.7 billion people being lazy. That’s 3.7 billion people being handed a habit with nothing built in to make it stick.

Willpower was never the problem. The problem was that nobody built the other half: a reminder at a time that actually works, a routine short enough to finish without thinking about it, something that notices when you show up and doesn’t disappear when you don’t.

So we built it.

Flosso isn’t a lecture. It’s a nudge at the same time every night. A two-minute routine, step by step, so you’re never guessing. A streak worth keeping. And Flo, drawn from a single strand of floss, right there with you: proud when you show up, gentle when you don’t, never once making you feel bad about it.

We’re not trying to fix your willpower. We’re trying to make the habit small enough that willpower stops being the thing standing between you and healthier gums.

Floss a little. Smile a lot. That’s the whole idea.